Welcome to Basic Venture

We publish experts in economics and business. Our authors are the go-to authorities in their field, sought after by media and organizations looking for big ideas that change our work and make sense of our world.

Basic Venture builds on the foundation of PublicAffairs’ two decades of business and economics publishing excellence and the 75-year legacy of Basic Books. Books on the Basic Venture list cover topics including economic history, political economy, public policy, and leadership and management.

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The Framemaking Sale

This essential guide reinvents selling for today’s B2B market, showing sellers how to overcome stalled deals and customer indecision

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The Creative Shift

An “essential” (Frederick W. Smith, founder and executive chairman, FedEx) brass-tacks guide to delivering and successfully executing one groundbreaking idea after another, without interrupting business as usual

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